The objective was very clear: To communicate the proximity of the airport to the parking lot in just one scene with a simple yet impactful animation. To achieve this, we used isometric views, vibrant colors, and clay-like textures. We had to guide the viewer's gaze from one place to another without moving the camera. How did we do it? We decided to rotate the scene while our friend Mike crossed from one place to another

Guide the viewer's gaze

Who hasn't been to an airport before? We know it's challenging to take a moment to look at advertising while you're about to travel. That's why we wanted to capture attention infusing the character with charm, and simplify the shapes of the main elements into something tangible and malleable. Thanks to these simple elements, along with the clay-like texture, we created a unique and very enjoyable universe.

Simple elements

Client

Agency

Motion Graphics

One of the projects that has brought us the most enjoyment. Like playing with clay and toys . We created Mike, our protagonist, who helped users of the airport network in Spain (AENA) understand how easy it is to access the parking lot from the airport in just a few steps.

Aena. Aena parking

Through the visual effects in this piece, we had to convey how our protagonist's "loves" pile up with their comings and goings. That's why we decided that the best way was to surround Romeo Santos with boomerangs in a crescendo animation. At first, the boomerangs start arriving slowly until hundreds of them interact with him.

Crescendo animation

We created a global spiral movement along with an individual movement for each of them, which brought the entire scene to life. Furthermore, the lighting and metallic texture of the boomerang helped accentuate these movements, thanks to the way the light bounced off them.

Spiral movement

Vision based on movement

Artist

Producer and director

The song is called Boomerang, and we had to design boomerangs. That's right. But not just one. We made hundreds of them surrounding Romeo Santos, the king of bachata. Boomerang is the visual metaphor for love that goes and comes back. A metaphor that we very successfully managed to translate into this new universe.

Romeo Santos. Boomerang

We put together a team and resolved these shots in record time. Tracks, rotoscoping, 3D modeling, texturing,rendering, composition, and all. Bondi Collective provided support in the  
undertaking to complete the project under the deadlines.

Meet the schedule

We started with a more conceptual, almost naïve touch to end up with something heartbreaking. The artist wanted it to carry a more realistic tone to harshly point out the events. Special acknowledgment goes out to the VFX composition, one of the most laborious parts.

Harshly point out the events

We received a call saying, "we need 14 VFX shots for a music video by Shakira featuring Ozuna." After recovering from our initial shock and excitement, we decided to join the dance.  
Who can say no to a little Bachata?

Shakira ft Ozuna. Monotonía

The main challenge for the opening was to showcase a neutral, minimalist, and bright space that would enhance the distinct elements of the streamer universe, such as RGB neon lights, in this case, RB.

Neutral, minimalist, and bright space

Light upon light, difficult. Not to mention the realistic representation of the domino effect. We used C4d dynamics, fewer keyframes :), and poured everything into the 3D rendering of the logo. That was it; all that was left was to move the first piece.

Fewer keyframes

Along with the Arena Media team, we helped develop the identity and content for Domino's Effect, the new project from Domino's Pizza, aimed at supporting and boosting the on-line community by giving visibility to lesser-known streamers so they can make a name for themselves among content creators. Illo Juan, the breakthrough streamer of 2022, led this campaign, and we gave it shape and color (or at least we tried).

Domino’s. Domino’s Effect 

We built a minimalist and conceptual still life representing any child's study area, using soft shapes, pleasant textures, strategically placed glass, and plastics to highlight and support Ikea's products. The carefully selected materials and shapes provided elegance and dynamism while maintaining the modern and Scandinavian style that characterizes Ikea.

Still life

We chose to use only two shots, but with surprising movements and smooth animations that capture the viewer's attention. We started with particular details and gradually expanded the view to show the complete panorama, culminating in a final still life that evokes the excitement of returning to study. We managed to stunningly convey their message in a highly restrictive television format such as sponsorship.

Surprising movements

In this interesting short piece, we developed an animation for Ikea in collaboration with their media agency 'Dentsu' for their back-to-activity campaign.

Ikea. Back to activity

From the beginning, we agreed that the tone should be sustained and minimalist, creating pleasant spaces and atmospheres where action unfolds. We used neutral tones for the backgrounds and accentuated the action with brand colors.

Pleasant spaces

The circular shape is the leitmotiv that takes us through the scenes and ties the different narratives together. Visual cohesion and branding.

As we worked on the art, we realized that we needed to break the 3D atmosphere at certain points and move to warmer places. A sketch style would help us channel that emotion onto the screen without losing narrative cohesion.

Visual cohesion and branding

Consumers expect a smooth experience in their relationship with brands. This was the starting point for creating a conceptual motion graphics piece; to elegantly express the consumer's relationship with the brand and the important role that agencies have in this conversation.

OMD. Credentials

From the production company, they had to solve the challenge of having Lola Índigo and Keahshare shots. Despite being 5,000km apart, one part of the video clip was filmed in Madrid and the other in Buenos Aires.

Buenos Aires and Madrid connection

Lola Índigo, severed heads, Khea, and knives.

Lola Índigo. Culo

The launch of its new card was the perfect occasion to reflect these changes. We took care of the entire creative concept and 3D production. We worked on pieces with a unique language and visual style, referencing trends that were prevalent in YouTube video comments at that time.

Unique visual and language style

For the visual approach, we chose to emphasize the card, building it from scratch in 3D, and we devoted ourselves to playing with it in a relaxed way without caring about serious matters, bank stuff. We're good at that.

bank stuff. We're good at that

Flying cards, balances, mandalas, and 35 moving boxes. Santander Bank wanted to make a shift in its social media communication. It needed to reach out to younger consumers and captivate them with a fresher tone and a more casual language.

Some of our work