Aena. Aena parking
One of the projects that has brought us the most enjoyment. Like playing with clay and toys . We created Mike, our protagonist, who helped users of the airport network in Spain (AENA) understand how easy it is to access the parking lot from the airport in just a few steps.
- Client
- Aena
- Agency
- Satchi
- Motion Graphics
- Michael & Markus
Guide the viewer's gaze
The objective was very clear: To communicate the proximity of the airport to the parking lot in just one scene with a simple yet impactful animation. To achieve this, we used isometric views, vibrant colors, and clay-like textures. We had to guide the viewer's gaze from one place to another without moving the camera. How did we do it? We decided to rotate the scene while our friend Mike crossed from one place to another
Simple elements
Who hasn't been to an airport before? We know it's challenging to take a moment to look at advertising while you're about to travel. That's why we wanted to capture attention infusing the character with charm, and simplify the shapes of the main elements into something tangible and malleable. Thanks to these simple elements, along with the clay-like texture, we created a unique and very enjoyable universe.
