Ikea. Back to activity
In this interesting short piece, we developed an animation for Ikea in collaboration with their media agency 'Dentsu' for their back-to-activity campaign.
- Client
- Ikea
- Agency
- Dentsu
- Motion Graphics
- Michael & Markus
Still life
We built a minimalist and conceptual still life representing any child's study area, using soft shapes, pleasant textures, strategically placed glass, and plastics to highlight and support Ikea's products. The carefully selected materials and shapes provided elegance and dynamism while maintaining the modern and Scandinavian style that characterizes Ikea.
Surprising movements
We chose to use only two shots, but with surprising movements and smooth animations that capture the viewer's attention. We started with particular details and gradually expanded the view to show the complete panorama, culminating in a final still life that evokes the excitement of returning to study. We managed to stunningly convey their message in a highly restrictive television format such as sponsorship.